Our Story
Our Story
Our Story
Innovating Real Estate Since 1997
Innovating Real Estate Since 1997
Innovating Real Estate Since 1997
At Soft Pro, we're dedicated to revolutionizing the real estate industry through innovative SaaS solutions. Founded in 1997, our journey began with a vision to simplify property management and transactions for users worldwide.
At Soft Pro, we're dedicated to revolutionizing the real estate industry through innovative SaaS solutions. Founded in 1997, our journey began with a vision to simplify property management and transactions for users worldwide.
At Soft Pro, we're dedicated to revolutionizing the real estate industry through innovative SaaS solutions. Founded in 1997, our journey began with a vision to simplify property management and transactions for users worldwide.



Our History
Our History
Our History
A Journey of Real Estate Innovation
A Journey of Real Estate Innovation
A Journey of Real Estate Innovation
Since our inception in 1997, SaaS Pro has been at the forefront of real estate innovation. We've achieved significant milestones, from launching cutting-edge features to forging strategic partnerships that have propelled us to where we are today. Our history is a testament to our unwavering dedication to driving positive change in the real estate industry.
Since our inception in 1997, SaaS Pro has been at the forefront of real estate innovation. We've achieved significant milestones, from launching cutting-edge features to forging strategic partnerships that have propelled us to where we are today. Our history is a testament to our unwavering dedication to driving positive change in the real estate industry.
Since our inception in 1997, SaaS Pro has been at the forefront of real estate innovation. We've achieved significant milestones, from launching cutting-edge features to forging strategic partnerships that have propelled us to where we are today. Our history is a testament to our unwavering dedication to driving positive change in the real estate industry.
Lafa Gloria
CEO & Founder – SaaS Pro
Lafa Gloria
CEO & Founder – SaaS Pro
Lafa Gloria
CEO & Founder – SaaS Pro
Our Partners
Our Partners
Our Partners
Collaborating for Success
Our Core Values
Our Core Values
Our Core Values
Integrity
We uphold the highest ethical standards in all our interactions, fostering trust and transparency with our users, partners, and team members.
Innovation
We are committed to pushing the boundaries of real estate technology, continuously seeking new ways to improve and innovate our platform for the benefit of our users.
Customer-Centricity
We prioritize the needs and satisfaction of our users above all else, striving to deliver exceptional service and value through every interaction and product enhancement.



Our Stats
Our Stats
Our Stats
A Snapshot of Our Success
A Snapshot of Our Success
19,800
Properties listed
$100M+
Successful transactions monthly
95%
Customer satisfaction rate
48
Team members and growing
Team Members
Team Members
Team Members
Meet Our Talented Team

Lafa Gloria
CEO & Co-Founder

Lafa Gloria
CEO & Co-Founder

Lafa Gloria
CEO & Co-Founder

Emily Johnson
CTO & Co-Founder

Emily Johnson
CTO & Co-Founder

Emily Johnson
CTO & Co-Founder

Sophia Martinez
Head of Marketing

Sophia Martinez
Head of Marketing

Sophia Martinez
Head of Marketing

David Thompson
Head of Customer

David Thompson
Head of Customer

David Thompson
Head of Customer

Sarah Lee
Lead Software Engineer

Sarah Lee
Lead Software Engineer

Sarah Lee
Lead Software Engineer

Alexandra Davis
Senior UX/UI Designer

Alexandra Davis
Senior UX/UI Designer

Alexandra Davis
Senior UX/UI Designer
How do I create a listing on Soft Pro?
Is Soft Pro available for commercial properties too?
What payment methods are accepted on Soft Pro?
Can I customize my property listings with unique features?
How does Soft Pro ensure the security of transactions?
Sign up for Soft Pro today
Start Listing Now
Accessible
Reliable
Protected
Take control of your listings, transactions, and growth with our intuitive platform.
How do I create a listing on Soft Pro?
Is Soft Pro available for commercial properties too?
What payment methods are accepted on Soft Pro?
Can I customize my property listings with unique features?
How does Soft Pro ensure the security of transactions?
Sign up for Soft Pro today
Start Listing Now
Accessible
Reliable
Protected
Take control of your listings, transactions, and growth with our intuitive platform.
How do I create a listing on Soft Pro?
Is Soft Pro available for commercial properties too?
What payment methods are accepted on Soft Pro?
Can I customize my property listings with unique features?
How does Soft Pro ensure the security of transactions?
Sign up for Soft Pro today
Start Listing Now
Accessible
Reliable
Protected
Take control of your listings, transactions, and growth with our intuitive platform.